Ok, I am a geek. That may not come as a great surprise. I am geeky about many things… I adore reading, I love technology, I like spelling and funnily enough, I like grammar. Although I do draw the line at anything to do with the Twilight series… sorry Twihards, I twi-ed and just couldn’t do it (see, see what I did there – twi-ed?!). Anyway, lets not get distracted, that’s not what this post is about. It’s about grammar.
I don’t claim to be any kind of grammar expert. I recently had to read an article for Uni by George Orwell, titled a Handy Grammar Guide and I am not too proud to admit I learnt
many things something. Among other things, I need to work on my dash versus en-dash use. I recently posted a photo on instagram and I used the wrong principal/principle in the caption… *oh the shame*…
But. But. I do value it. I am one of those geeks who will read a sign and pick up the grammar mistake. And never be able to move beyond it (yes, I am looking at you Myer). And if a big brand can stuff it up, and still have the likes of me referring to it months later, how do you think it reflects on a small business?
Far too often I read a blog post, or a Facebook update, from a small business that is filled with grammatical (and often spelling – but that’s a whole other post) errors. I understand it’s easy to make a mistake – you are typing quickly – trying to get an update out between the phone calls, the school pick up and the clients’ demands. Sometimes it calls for a more casual language, so formal grammar (such as dashes and en-dashes) might be overlooked.
So, I will look past one or two. But if you constantly do it, then I am sorry, no matter how much I like your product/service/blog, I am going to unfollow you.
It’s bad for your brand. It’s bad for your image. It looks unprofessional. If I am clicking away from your brand because of your grammar, then others will be too.
And sadly, most of the time, it’s an easy fix. Run a spell and grammar check over it BEFORE you post. Get a handle on the basics of simple grammar.
If all else fails, or you need to write something really important, speak to someone who knows what they are doing.
And big thanks to CopyBlogger for this handy guide to all things basic grammar (and I promise no dash or en-dashes mentioned!)….